Google, Flour Mills
Industry
Technology
What we did
Brand Strategy, Art Direction & Curation, Signage, Wayfinding
Environmental and wayfinding design for Google’s iconic new offices at Bolands Mills.
/ INSIGHT
Drawing inspiration from the iconic Bolands Mills, a landmark rich in Irish history, we crafted a brand strategy centered around the theme "Creating History." Throughout the Flour Mills building, we brought the story of Bolands Mills to life with a collection of custom artworks, created in collaboration with local artists. Our in-depth research ensured that each floor, with its distinct theme, offered unique storytelling opportunities.
/ INSIGHT
The wayfinding design for Flour Mills draws inspiration from the large, historic hand-painted sign on the building's exterior. The yellow accents reflect the drop shadow effect seen in the heritage typography, while the selected font mirrors the era-defining type found on the old milling machinery that once stood on the site before construction.
/ NEXT PROJECT
Avolon
Brand Strategy, Brand Identity, Art Direction, Print Design, Digital Design
Pushing the boundaries of global aviation leasing.