Working closely with the IPUT team, we developed the tagline ‘Exceptional workspaces’ to position Making it Work as a premium, contemporary, amenity rich, flexible workplaces that surpass anything available in the Dublin real estate market. A wordmark was developed to align with a design-focused identity and an iconic monogram was created to become a recognisable shorthand for this ever developing platform. The brand identity strikes a balance between sophistication and progressiveness, embodying Making it Work’s ethos while maintaining its approachable essence.