Lisney
Industry
Professional Services
What we did
Brand Strategy, Brand Identity, Art Direction, Print Design, Digital Design
New brand identity for the commercial division of Lisney, Ireland’s largest privately owned multi-disciplinary property advisory firm.
/ INSIGHT
After successfully rebranding their residential division, Lisney shifted focus to revitalizing and promoting their often-overlooked commercial arm.
We began by conducting in-depth internal brand workshops and external market research, developing a clear, well-informed brief and measurable targets for the rebrand. The new identity builds on the strengths of the original brand while introducing a fresh, modern look that aligns seamlessly with the residential division yet ensures distinct market visibility.
A key feature of the rebrand is the creation of a versatile ‘dynamic L’ graphic device. This unifying element reflects Lisney’s comprehensive expertise and adaptability in a constantly evolving market.
Reintroduced as Lisney Commercial Real Estate, the division now stands at the forefront of Ireland’s property market, proactively addressing clients’ strategic property asset needs with insight and innovation.
/ NEXT PROJECT
Carrickmines
Brand Strategy, Visual Identity, Art Direction, Print Design, Digital Design
Ireland’s most successful retail park.